- IOTA founder Dominik Schiener has launched a “Make IOTA Great Again” campaign, aiming to revive the network’s prominence by focusing on its unique utility and long-term potential, despite its decline in market rank.
- With recent partnerships, including tokenizing US Treasuries, and a focus on blockchain solutions for global trade, Schiener is determined to restore IOTA’s position in the competitive crypto space.
In an era where blockchain networks constantly vie for attention, Dominik Schiener, the founder of IOTA, has stepped forward with a bold pledge: to “Make IOTA Great Again.” Inspired by Donald Trump’s iconic campaign slogan, Schiener aims to push IOTA to new heights, resurrecting it from its fall in market rankings and restoring its position among the top players in the crypto world.
The Rise and Fall of IOTA
IOTA was once a pioneer in the blockchain space, celebrated for its innovative Tangle architecture. Unlike traditional proof-of-work systems, IOTA’s Tangle promised faster transactions with zero fees, a major selling point in the early days of cryptocurrency’s mainstream push. As a result, IOTA quickly rose to prominence, reaching the top ten cryptocurrencies by market cap in 2017.
However, by 2021, IOTA began to slip from the ranks of the elite, overtaken by the rise of memecoins and proof-of-stake projects. Today, with a market cap of just $473 million, IOTA finds itself at 136th place, behind many younger and more volatile projects. Despite this, Schiener believes the network’s underlying utility and potential have yet to be fully realized.
Schiener’s Bold Vision for IOTA
With the “Make IOTA Great Again” campaign, Schiener envisions a major resurgence for the network. According to Schiener, this isn’t just about improving token returns or market cap—it’s about the utility that IOTA offers. He highlights the growing importance of real-world use cases over token price speculation, drawing inspiration from the success stories of projects like Dogecoin and Shiba Inu, which initially focused on attracting attention before pivoting to serious use cases.
Schiener is doubling down on IOTA’s utility. His company, Realize, recently partnered with Neovision Wealth Management to tokenize US Treasuries on both the IOTA and Ethereum networks. Schiener aims to scale this initiative to $200 million, showcasing the network’s ability to support serious financial applications. Moreover, IOTA continues to explore how blockchain technology can transform global trade, with its TLIP (Trade and Logistics Information Platform) solution recently praised by the UK government for its potential to revolutionize international trade.
A Bright Future for IOTA?
Despite the market challenges, IOTA remains committed to its long-term vision. With strategic partnerships and innovations in blockchain’s role in trade and finance, Schiener is determined to restore the network’s position as a key player. As the broader crypto market reacts to major political events, IOTA’s recent price growth of 28% over the past week reflects renewed optimism.
For now, IOTA’s journey towards “greatness” continues, driven by a clear focus on utility and long-term value in an increasingly crowded blockchain space. The real test will be whether the market, and the blockchain community at large, will take notice.
