- VeChain is tokenising everyday sustainable actions using blockchain and AI technologies.
- It simplifies NFT creation and rewards users for eco-friendly contributions.
VeChain is redefining the way we view sustainability and digital ownership by unveiling a cutting-edge framework that aims to tokenise everyday human behaviours. From driving electric vehicles to engaging in eco-friendly initiatives, VeChain’s latest strategy integrates blockchain, artificial intelligence (AI), and real-world asset tokenisation into one powerful infrastructure. CEO Sunny Lu presented this ambitious vision at the Consensus Toronto conference.
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VeChain Transforming Blockchain Accessibility with MaaS
Central to this new approach is VeChain’s Marketplace-as-a-Service (MaaS) platform, launched in March 2024. MaaS empowers users to create custom NFT marketplaces with ease—no coding skills required. It also supports integration of real-world products into the blockchain through “phygitals,” digital twins created using chip and NFT technologies.
To eliminate common barriers, the platform includes fee-delegation features that allow businesses to cover transaction costs for users. Additional enhancements, such as a built-in NFT checkout system and upcoming fiat on/off ramps, promise a Web2-like user experience that’s both familiar and seamless.
Boosting Sustainability with VeBetterDAO
Complementing MaaS is VeBetterDAO, VeChain’s sustainability-focused ecosystem that incentivises users for participating in environmental projects. This community-driven initiative rewards meaningful contributions, encouraging global engagement in eco-conscious actions.
VeChain AI Integration and Smarter Blockchain Systems
VeChain is also partnering with AI pioneers like SingularityNET, FetchAI, and Ocean Protocol to develop autonomous AI agents. These agents can handle tasks such as governance voting and asset management, ultimately boosting the intelligence and responsiveness of blockchain applications. This integration is expected to enhance operational efficiency and decision-making across VeChain’s ecosystem.
Backed by Strong Infrastructure and Financial Health
At the core of these innovations is the VeChainThor public blockchain, which uses a Proof of Authority consensus model to deliver high-speed, secure transactions. Its dual-token system—VET for value transfer and VTHO for transaction fees—ensures predictable costs and long-term ecosystem sustainability.
VeChain’s strong financial position, with $440 million in assets by the end of 2023 and over 3 million unique wallet addresses, reflects growing confidence in its platform. Collaborations with WoV Labs and SNOB magazine help connect traditional industries to blockchain, highlighting practical real-world use cases..
VeChain builds technology that rewards and digitises everyday actions to benefit users and protect the planet.
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