
- GameStop is raising $1.3 billion through a convertible debt offering to acquire Bitcoin as part of its new treasury investment strategy, following a playbook similar to MicroStrategy.
- While the move initially boosted its stock price, investor concerns over the added debt led to a sharp after-market decline.
GameStop Corp. (NYSE: GME) has taken a bold step into the cryptocurrency space with a major $1.3 billion private debt offering aimed at acquiring Bitcoin. This strategic move comes just a day after the company announced its decision to hold Bitcoin as a treasury reserve asset, signaling a shift in financial strategy reminiscent of industry leader MicroStrategy.
A Major Financial Commitment
GameStop plans to issue 0.00% Convertible Senior Notes due in 2030, a financing instrument that allows investors to convert their debt holdings into GameStop’s Class A common stock at a later date. The company has also granted an option for initial purchasers to buy an additional $200 million in notes. Notably, these notes will not bear regular interest and will mature unless converted, redeemed, or repurchased earlier.

In an official statement, GameStop confirmed that the funds raised will be used for “general corporate purposes, including the acquisition of Bitcoin in a manner consistent with GameStop’s Investment Policy.” This follows the company’s recent update to its investment policy to incorporate Bitcoin and U.S. dollar-denominated stablecoins as part of its treasury assets.
Market Reaction: A Rollercoaster Ride
Investors initially responded positively to GameStop’s embrace of Bitcoin, driving the stock up by 16% on Wednesday. However, the excitement was short-lived. Following the announcement of the $1.3 billion debt offering, GameStop’s shares dropped by 8% in after-market trading, erasing a large portion of the earlier gains. This volatility reflects investor concerns over the potential risks of taking on such a substantial debt load.
Following MicroStrategy’s Playbook?
GameStop’s latest move mirrors a strategy successfully implemented by Strategy (formerly MicroStrategy), which has leveraged convertible debt to amass a Bitcoin treasury now worth over $40 billion. Strategy’s approach has led to a strong correlation between its stock price and Bitcoin’s value, a pattern that GameStop might hope to replicate.
As of its recent earnings report, GameStop held $4.8 billion in cash, and this debt issuance will significantly expand its financial flexibility. However, the move is not without risks—Bitcoin’s notorious price swings could impact the company’s balance sheet, and investors remain cautious about the long-term implications.
With this aggressive shift toward Bitcoin, GameStop is positioning itself as a key player in the crypto-investment space. Whether this bet pays off or leads to financial turbulence remains to be seen, but one thing is clear—GameStop is not afraid to take bold risks in pursuit of a transformative financial strategy.