April 11, Panama – Global cryptocurrency powerhouse Gate.io is celebrating its 12th anniversary with a sweeping brand upgrade, highlighted by the introduction of its new Chinese name, “Damen” (大门), meaning “The Gate.” With the theme “12 Years, One Gate, One World,” the company reflects on over a decade of progress while setting its sights on a bold vision—building a more inclusive, forward-looking, and innovative Web3 ecosystem for users across the globe.
Twelve Years of Leadership and Innovation
Founded in 2013, Gate.io has become a leading name in blockchain innovation. Its known for its reliable and dynamic digital asset trading solutions. Now serving more than 22 million users worldwide, the exchange consistently ranks among the top three globally. This is in terms of liquidity and holds the second spot in 24-hour spot trading volume. The platform supports over 3,800 cryptocurrencies across a wide range of services, including spot trading, futures, leverage, and more.
Gate.io’s native token, GateToken (GT), has played a key role in shaping the exchange’s ecosystem since the launch of GateChain’s mainnet in 2019. GT reached a peak price of $25.960, pushing its total market cap beyond $2.94 billion and earning it a place among the global top 40 cryptocurrencies.
Gate.io has also pioneered efforts in transparency and asset security. It became the first major exchange to fully commit to a 100% proof of reserves model. Partnering with U.S. auditing firm Armanino LLP and using the open-source Merkle Tree framework, Gate.io regularly publishes proof of reserves. As of January 17, 2025, the exchange reported total reserves exceeding $10 billion—ranking fourth globally—with an impressive reserve ratio of 128.58%, ensuring enhanced asset verification and user trust.
Building Bridges: Gate.io’s Global Web3 Expansion
In a bid to widen the impact of crypto, Gate.io has engaged in several high-profile cross-industry collaborations. In 2024, it teamed up with FC Internazionale Milano (Inter), becoming the Official Sleeve Partner. Gate.io’s branding now features prominently at Inter’s San Siro Stadium and during Serie A and UEFA Champions League fixtures. Through VIP experiences and collaborative activities, Gate.io is connecting with football fans worldwide while exploring intersections between crypto and sports.
In early 2025, Gate.io secured a headline sponsorship with Oracle Red Bull Racing in Formula 1, becoming the team’s exclusive crypto exchange partner. With Oracle Red Bull Racing’s reputation for excellence and speed—boasting eight F1 world championships—the partnership aligns perfectly with Gate.io’s drive for innovation and performance. This alliance aims to propel blockchain adoption to new heights and introduce Web3 solutions to a broader international audience.
A Bold New Identity: The “Damen” Era Begins
As the crypto landscape evolves, Gate.io is embracing change with a renewed identity. From a simple Bitcoin trading platform to a full-fledged blockchain ecosystem, Gate.io now steps into a new era with its Chinese name “Damen”—symbolizing openness, trust, and innovation. This rebrand is more than a name change; it represents a strategic transition into a comprehensive Web3 hub.
Gate.io’s vision includes enhancing user experiences, accelerating technological development, and expanding access to decentralized finance. The rebranding underscores its mission to make blockchain solutions more intuitive, secure, and universally accessible.
Celebrating in Style: Dubai Anniversary Events
To mark this landmark occasion, Gate.io will host a two-day flagship celebration in Dubai from April 29-30, 2025. The 12th Anniversary Celebration is set to bring together over a thousand leading investors, blockchain innovators, project teams, and industry figures. As part of the festivities, SPORT3 DUBAI 2025 will merge sports and blockchain in an engaging format—encouraging collaboration and dialogue around emerging opportunities in blockchain-powered sports applications.
Twelve years of trust, innovation, and growth have paved the way for this defining chapter in Gate.io’s journey. This brand transformation is a recommitment to empowering users, advancing technology, and building the next frontier of the crypto ecosystem. With this new chapter, Gate.io continues to unlock the gateway to a boundless crypto future.
Media Contact:
Elaine Wang – elaine.w@gate.io
Disclaimer:
This content does not constitute investment advice or a solicitation. Virtual assets are subject to high volatility and may result in partial or total loss. Always consult independent financial professionals before making investment decisions. Please note that Gate.io is not licensed or regulated by the Virtual Asset Regulatory Authority (VARA) and is therefore not authorized to provide virtual asset services in or from Dubai. Services mentioned herein are restricted to individuals outside Dubai. For more details, please review the User Agreement at https://www.gate.io/zh/user-agreement.
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