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  • IOTA Surges Ahead: The Race for Institutional Adoption Takes Flight
  • News

IOTA Surges Ahead: The Race for Institutional Adoption Takes Flight

Cal Evans 4 December 2024
Iota in space
  • IOTA is focusing on expanding institutional adoption, particularly in South Korea, by introducing ETFs, custody solutions, and other regulated products, following a surge in investor interest.
  • The network’s recent Rebased upgrade has significantly boosted its technological capabilities, leading to a sharp rise in trading volume and a renewed market presence.

IOTA, the innovative blockchain network, is making waves in the crypto world with its renewed focus on institutional adoption. Dominik Schiener, the co-founder of IOTA, has committed to advancing the network’s reach among institutional investors, particularly through the introduction of Exchange-Traded Funds (ETFs), custody solutions, and other structured products. This strategic push comes as IOTA gains substantial momentum, largely thanks to increasing support from South Korea.

A Surge in Investor Interest

Since the launch of the Rebased upgrade, IOTA has experienced a remarkable surge in both developer and investor interest. In particular, the network has seen a significant rise in trading volumes. Just a month ago, daily trading volume hovered around $10 million; now, it exceeds $2 billion. A significant portion of this increase is attributed to Korean investors, who have been instrumental in propelling IOTA’s growth. In fact, Upbit, South Korea’s largest exchange, accounted for 62% of IOTA’s daily trading volume, processing a staggering $1.374 billion worth of transactions.

Schiener has expressed his gratitude for the overwhelming support from Korean investors, noting that it has played a pivotal role in IOTA’s resurgence. As a result, he has made institutional adoption his top priority, pledging to dedicate the majority of his time to developing regulated custody solutions, ETFs, and other institutional onramps.

The Rebirth of IOTA

IOTA’s rise to prominence hasn’t just been about market performance. The network’s technical advancements, particularly through the Rebased upgrade, have positioned it as one of the most advanced platforms for deploying decentralized applications (dApps). The Rebased upgrade marks a significant milestone, ushering IOTA into an era where tokenization, a market expected to be worth $16 trillion by 2030, is at the core of its development.

On the price front, IOTA has seen impressive gains. The token recently surged by 30% in just one day, pushing its price to $0.586 and its market capitalization beyond the $2 billion mark. IOTA now ranks as the 64th largest cryptocurrency, surpassing other prominent projects like Lido DAO and The Sandbox.

The Road Ahead for IOTA

Looking forward, Schiener has highlighted that IOTA’s focus will remain on expanding adoption in institutional markets, particularly in the United States. The IOTA Foundation is in discussions with investors and funds to set up a tokenized fund structure in the U.S., signaling the network’s readiness for broader institutional involvement.

With its technological advancements, growing institutional support, and a solid foundation in South Korea, IOTA is well-positioned to reclaim its place at the forefront of blockchain innovation. The future looks bright for IOTA as it continues its push for global adoption.

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