- Metaplanet has expanded its Bitcoin holdings to 2,031.41 BTC, now valued at $159 million, as part of its aggressive accumulation strategy inspired by MicroStrategy.
- The company aims to reach 10,000 BTC by 2025, despite regulatory challenges, positioning itself as a major institutional Bitcoin holder in Japan.
Japanese investment firm Metaplanet has once again expanded its Bitcoin treasury, acquiring an additional 269.43 BTC at an average price of $95,000 per Bitcoin. This latest purchase, totaling $25.6 million, brings the company’s overall Bitcoin holdings to 2,031.41 BTC, currently valued at approximately $159 million.
A Bold Bitcoin Strategy
Metaplanet has been aggressively increasing its Bitcoin reserves since mid-2024 when it held only 141 BTC. By the end of the year, the company’s holdings had surged to over 1,760 BTC, making it one of Japan’s largest institutional Bitcoin holders. The firm’s approach mirrors that of Strategy (formerly MicroStrategy), a U.S.-based company that pioneered corporate Bitcoin accumulation.
Metaplanet uses BTC Yield as a key performance indicator, tracking the value of its Bitcoin holdings relative to its fully diluted shares. For Q1 2025, the company reported a BTC Yield of 15.3%, following an impressive 309.8% increase in late 2024. This metric demonstrates the firm’s confidence in Bitcoin’s long-term potential.
Inspired by MicroStrategy’s Playbook
Metaplanet’s aggressive Bitcoin accumulation strategy draws comparisons to Strategy, which holds billions in Bitcoin despite volatility in its financial reports. As of February 17, Strategy reported unrealized profits exceeding $14.85 billion from its Bitcoin holdings. However, the company also faced a $1.01 billion impairment charge in Q4 2024, leading to a net loss of $670.8 million.
Despite such setbacks, Strategy remains the largest corporate Bitcoin holder, continuing to influence firms like Metaplanet. Following in Strategy’s footsteps, Metaplanet aims to increase its Bitcoin holdings to 10,000 BTC by the end of 2025—a bold move considering Japan’s stringent cryptocurrency regulations.
Looking Ahead: Bitcoin’s Role in Metaplanet’s Future
Metaplanet’s ongoing Bitcoin accumulation suggests the firm sees cryptocurrency as a hedge against inflation and a store of value. With its inclusion in the MSCI Japan Index on February 28, the company’s Bitcoin-focused strategy could gain further credibility among institutional investors.
While Bitcoin’s price volatility and regulatory challenges remain key concerns, Metaplanet’s growing treasury signals a broader shift toward corporate Bitcoin adoption in Japan. If the company successfully reaches its 10,000 BTC target in 2025, it could establish itself as a major player in the global Bitcoin investment landscape.
