Crypto News Focus

Sui Bulls Target 15% Rally Backed by Adidas Deal and Record Open Interest

Sui (SUI) is gaining strong momentum this week, with bulls pushing the price nearly 10% higher on Thursday alone. The token now sits just below a key resistance level at $3.65, a break above which could ignite a 15% rally toward its previous high of $4.25.

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Bullish On-Chain Signals Fuel the Rally

The rally is backed by rising trader optimism and on-chain activity. According to Coinglass, Sui’s Open Interest (OI) surged from $1.39 billion on Monday to a record $1.62 billion by Thursday. This jump indicates new capital entering the market and growing confidence in a sustained uptrend.

Sui Open Interest chart.
Sui Open Interest chart. Source: Coinglass

Additionally, the SUI long-to-short ratio has climbed to 1.09, its highest in over a month. A ratio above one signals that more traders are betting on price increases than declines—further evidence of bullish sentiment.

SUI long-to-short ratio chart. Source: Coinglass

Adidas Partnership Boosts Ecosystem Confidence

Sui’s growing appeal isn’t just technical. The network recently received a major endorsement from Adidas, which announced a collaboration with XOCIETY, a flagship Web3 game hosted on the Sui blockchain. This partnership introduces exclusive Adidas digital apparel NFTs into the game and expands Sui’s real-world use case in digital fashion and gaming—boosting both adoption and token utility.

What’s Next for SUI Price?

With price action pushing closer to $3.65, SUI needs a daily close above this resistance to confirm the bullish breakout. A successful breach could open the path to a 15% rally, targeting the January high of $4.25.

SUI/USDT daily chart

Technical indicators reinforce this outlook. The Relative Strength Index (RSI) has climbed above 70, pointing to strong upward momentum. Though this places SUI in overbought territory, a continued rally remains likely if bullish pressure persists. Meanwhile, the MACD indicator is on the verge of confirming a bullish crossover, another potential buy signal.

Risk of Pullback Remains

Despite the optimism, traders should remain cautious. Overbought conditions could lead to a temporary correction. If SUI fails to hold its current levels, a decline back to Tuesday’s low of $3.12 is possible.

Sui appears poised for a breakout, fueled by surging Open Interest, rising bullish bets, and strong ecosystem developments. A move above $3.65 could unlock new highs—while a pullback remains a risk if momentum falters.

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