- Toncoin is being rebranded to Gram, returning to its original name from the early TON white paper.
- The announcement sparked a sharp price rally, followed by a slight pullback while staying above $2.
The crypto market has reacted strongly after a major announcement from Pavel Durov regarding the Open Network ecosystem. Toncoin is officially being renamed Gram, marking a return to its original identity outlined in the project’s early white paper.
A Return to the Original Name
Durov confirmed that the decision to rebrand Toncoin to Gram is not random. The name “Gram” was first introduced in the 2018 white paper when the project was still known as Telegram Open Network.
He explained that the move represents a return to the project’s roots and a new phase of development. According to him, the migration process will take about three weeks, while the network itself will continue operating under the Open Network (TON) identity.
The update is part of what he called the “Make TON Great Again” strategy, which focuses on improving scalability, reducing fees, and increasing overall network performance.
Strong Market Reaction to the Rebrand
The announcement triggered an immediate reaction in the market. The token, now referred to as Toncoin, surged sharply from around $1.3 to a peak of $2.9 before experiencing a partial pullback.
Despite the correction, prices have remained above the $2 level, showing continued investor interest in the renewed branding and roadmap direction.
Market participants appear to be pricing in both the symbolic value of the name change and expectations of further ecosystem upgrades.
The History Behind Gram and TON
The Open Network was originally developed by Pavel Durov and his brother Nikolai Durov under the umbrella of Telegram. The goal was to build a fast, scalable blockchain for decentralized applications and payments.
At the time, the native token was called Gram (GRM). However, the project faced regulatory pressure when the U.S. Securities and Exchange Commission filed a lawsuit in 2019, alleging that Telegram conducted an unregistered securities offering.
The legal battle led to Telegram abandoning the project in 2020. The company later returned more than $1.2 billion to investors and paid a settlement penalty. After that, the project was open-sourced, and the community continued developing what is now known as The Open Network.
Why the Rebrand Matters Now
According to Durov, reviving the Gram name is more than a cosmetic change. It signals a shift toward long-term ecosystem expansion.
The strategy includes improved transaction throughput, lower fees, and broader adoption of decentralized applications built on TON infrastructure. The rebrand is also expected to unify branding across the ecosystem and strengthen recognition among developers and users.
Market Outlook
While the price reaction has been positive, analysts suggest the long-term impact will depend on execution. The key focus areas will be adoption, scalability improvements, and how smoothly the token migration is completed.
For now, the rebrand has successfully brought attention back to the project and reignited interest in its original vision.
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