- Trump Media’s Truth Social has filed for a spot Bitcoin ETF on NYSE Arca, partnering with Yorkville and Crypto.com-linked Foris DAX as custodian.
- The move is part of a broader $2.5 billion crypto strategy, positioning the Trump-affiliated platform deeper into digital finance.
In a dramatic pivot into the crypto world, Trump Media and Technology Group has filed for a spot Bitcoin ETF through its media platform, Truth Social. The proposed exchange-traded fund (ETF), if approved, will trade on NYSE Arca, with a clear goal of mirroring the price of Bitcoin — a move that could position Trump’s brand squarely within the digital finance sphere.
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A Strategic Filing With High Stakes
Filed on June 4, 2025, the application (Form 19b-4) signals the start of the U.S. Securities and Exchange Commission (SEC)’s review process. Yorkville America Digital, a firm with pro-America branding, will manage the ETF, and Foris DAX Trust Company, a custodian tied to Crypto.com, will hold its Bitcoin assets.
While Donald Trump’s name isn’t directly mentioned in the ETF paperwork, Truth Social is a product of Trump Media and Technology Group (Nasdaq: DJT). The company has already taken aggressive steps toward digital asset integration, including launching Truth.Fi and forming strategic partnerships in the crypto ecosystem.
Trump Media’s Expanding Crypto Ambitions
The ETF filing is just one part of a larger crypto initiative. Earlier this year, Trump Media created a $2.5 billion corporate Bitcoin treasury, laying the groundwork for its broader investment strategy. Its platform, Truth.Fi, was launched in January and has already been granted the authority to invest over $250 million in Bitcoin, ETFs, and other financial assets.
The ETF aims to give investors exposure to Bitcoin’s price performance “before expenses or other costs,” as per the SEC filing. Though they have not disclosed a ticker or fee details, the project could shake up both the political and financial worlds by linking a high-profile conservative media brand to Bitcoin investment products.
SEC Review and Political Undertones
The SEC now has up to 240 days to approve or deny the application. Notably, the filing comes under the leadership of SEC Chairman Paul Atkins, who has reportedly taken a more open stance toward digital assets — including dropping some crypto investigations and encouraging industry dialogue.
With political and financial narratives merging, Truth Social’s ETF bid could redefine how mainstream audiences engage with crypto. And with Trump’s media empire steering the charge, all eyes are on whether the SEC greenlights this high-profile play into Bitcoin.
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