- VeChain has appointed blockchain expert Anthony Day as its new Marketing Director to strengthen its global presence.
- The company aims to boost Web3 adoption by leveraging Day’s experience from IBM and Deloitte.
VeChain, a leading name in blockchain innovation, has appointed Anthony Day as its new Marketing Director. Known for his deep industry expertise and strategic leadership, Day is set to play a vital role in shaping VeChain’s brand presence and global reach.
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Anthony Day’s Strong Blockchain Background
Anthony Day brings an impressive resume to VeChain, having held key roles at IBM and Deloitte. At these global firms, he led major enterprise blockchain projects across sectors such as healthcare, supply chain, and sustainability. Most recently, he served as Head of Strategy & Marketing at Midnight, focusing on blockchain-based data privacy and protection.
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Anthony Day hosts the podcast Blockchain Won’t Save the World, reaching audiences in over 150 countries. His podcast makes blockchain technology easier to understand for a broad audience. This work has earned him respect within the tech community.
A New Chapter for VeChain
Day steps into his new role during an exciting phase for VeChain. The company is approaching the ‘Hayabusa’ phase of its Renaissance initiative, and its VeBetter ecosystem has already surpassed 1.7 million users. These developments reflect VeChain’s growing impact and its focus on real-world utility.
With a mission centered around decentralized, user-centric applications, VeChain continues to push beyond traditional financial tokenization. The company is exploring areas such as loyalty programs, community engagement, and sustainability incentives — themes that align closely with Day’s experience and values.
Driving Global Adoption
Anthony Day’s arrival signals VeChain’s commitment to scaling its presence within the Web3 space. His focus will be on strengthening the company’s brand, communicating its unique value proposition, and building strategic partnerships that enhance adoption.
Day expressed excitement about joining VeChain at such a pivotal moment, noting that increasing regulatory clarity and strong user growth provide a solid foundation for expansion.
As the blockchain industry continues to evolve, Day’s leadership in marketing is expected to help position VeChain as a frontrunner in building practical, value-driven blockchain solutions.
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