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  • 21Shares Unveils First Physically-Backed Dogecoin ETP on SIX Swiss Exchange
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21Shares Unveils First Physically-Backed Dogecoin ETP on SIX Swiss Exchange

Sean Williams 9 April 2025
dogecoin on marbles
  • 21Shares has partnered with the House of Doge to launch the first physically-backed Dogecoin exchange-traded product (ETP) on the SIX Swiss Exchange, offering investors a direct way to gain exposure to the cryptocurrency.
  • This move highlights Dogecoin’s growing mainstream adoption and underscores the importance of institutional support for its future as a global digital currency.

In a significant development for the cryptocurrency market, 21Shares has partnered with the House of Doge to introduce the first-ever physically-backed Dogecoin exchange-traded product (ETP), listed on the SIX Swiss Exchange under the ticker DOGE. This move marks a major milestone for Dogecoin, as it broadens institutional access to the popular cryptocurrency.

A New Era for Dogecoin Investors

The launch of the Dogecoin ETP provides a direct and accessible method for investors to gain exposure to Dogecoin, the meme-inspired cryptocurrency that has evolved into a mainstream financial and cultural movement. According to Duncan Moir, president of 21Shares, the product offers investors the “most direct and accessible way” to engage with Dogecoin, which he believes has become “more than a cryptocurrency.” Moir emphasized that Dogecoin now represents a larger cultural and financial movement, contributing to the growing trend of mainstream adoption.

Dogecoin’s Continued Rise

Dogecoin, which was originally created as a lighthearted alternative to Bitcoin, has since proven itself as a functional digital asset. It is increasingly used in everyday transactions such as tipping, payments, and charitable donations. The cryptocurrency’s rapid evolution from a “fun” meme coin to a practical and widely accepted form of digital currency is a testament to its real-world utility.

Jens Wiechers, advisory board member at the House of Doge, highlighted that institutional support and corporate partnerships will be vital for Dogecoin’s continued growth. “For Dogecoin to reach its full potential as a global currency, institutional support and corporate partnerships are essential,” Wiechers stated, reinforcing the importance of this ETP launch in supporting Dogecoin’s future.

The ETP Market Expands

This launch comes on the heels of growing interest in cryptocurrency exchange-traded products (ETPs). It follows the U.S. Securities and Exchange Commission’s recognition in February of a Dogecoin ETF submission, signaling that regulatory bodies are beginning to pay more attention to Dogecoin’s potential as a financial asset. With the Dogecoin ETP now available in Switzerland, investors are presented with a regulated and transparent way to tap into Dogecoin’s growth.

As Dogecoin continues to establish itself in the digital asset space, the introduction of this physically-backed ETP is poised to attract institutional investors, further solidifying its status in the financial world.

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